We’re just a few days away from 313 Day, the March 13 holiday that takes its name from Detroit’s area code.
Now, Pepsi is getting in on the fun by offering limited-edition, Detroit-themed packaging to debut this week.
Pepsi’s Full of Detroit soul packaging will be available on Pepsi 12 packs, 2-liters and 20-oz bottles at select retailers in the Detroit metro area.
The design features some Detroit landmarks and traditions, such as the Coney dog, Detroit Tiger’s Old English “D” and “The Spirit of Detroit” statue.
Pepsi kicked off their Detroit community platform and campaign last December to honor Detroit’s art and music history.
Pepsi has also teamed up with DoorDash for 313 Day. Customers who use the app on March 13 can receive $3.13 off their DoorDash order if they add a Pepsi to their cart. The offer is running at more than 2,000 local restaurants.
For the full scoop, head to fullofdetroitsoul.com.