Born In Detroit Brand Debuts Pop-Up Store at Detroit Airport
The Born In Detroit brand, which is Michigan-owned and operated, is launching a pop-up store within the Detroit Metro Airport. “We’re happy to announce we are now selling in the Detroit Airport at Frivolous next to gate D20!! Stop by before your flight and grab some travel essentials!!” they wrote on social media.
Born In Detroit pop-up in the Evans Terminal.
This shop is located within the “Frivolous” brick-and-mortar store in the Evans Terminal. There’s a range of Born In Detroit products available for purchase. This includes men’s and women’s clothing, including hoodies and t-shirts, as well as baseball caps, winter beanies, and drinkware. Additionally, they offer exclusive brands Born in Detroit and the University of Michigan officially licensed collegiate apparel line.
Established in Detroit, in partnership with 8 Mile Vodka in 2015, the Born in Detroit slogan was initially featured on the 8 Mile Vodka bottle. It was trademarked and brought to life in 2020. It was trademarked in 2015 by a group of Detroiters, two pairs of brothers, Michael and Anthony Tomey and George and Alex Bourkoulas, alongside their friend, Michael “Mikey” Shumaker.
The mission of Born in Detroit is to celebrate the pride of Detroit locals and those from afar and to serve as a brand ambassador for the city and its neighboring communities. The owners aspire for the brand to extend its reach beyond the city.
“You do not need to be born in Detroit, to be a proud ‘Detroiter.'”
“Born In Detroit was created to honor that pride that Detroit is more than a city, it is that feeling of pride, hard work, and perseverance. You do not need to be born in Detroit, to be a proud ‘Detroiter’, and you can wear Born In Detroit and showcase to the world how much this city means to you,” stated the news release.
This news follows the introduction of the DTW Destination Pass by Detroit Metro Airport. This pass allows people without tickets to conveniently meet arriving passengers at their gate, spend additional time with departing loved ones, and explore the various shopping and dining options available at each terminal.