Apple apologized for secretly slowing down older iPhones, a move it said was necessary to avoid unexpected shutdowns related to battery fatigue.
Many customers had interpreted the move as a way to for Apple to juice demand for newer iPhone models, their suspicions fueled by the fact that the company didn’t initially disclose the slowdowns or its reasons for them. (Source: Black America Web, Ryan Nakashima)
Apple also said it will cut the price of a battery replacement by $50 to $29 through next year. New batteries had previously cost $79 for those who didn’t purchase the Apple Care maintenance plan.
“We apologize,” the company said on its website. “We have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.”
Click the link below to read about how Apple plans to prevent this type of situation and to learn what type of fallout has resulted from this situation.