The Internet showed no mercy.
Another company has decided to capitalize from Dr. Martin Luther King Jr.’s legacy. Clothing brand Supreme dropped their lookbook for the spring/summer 2018 season on Monday, which included a collection of Dr. King hoodies.
— The Supreme Saint (@TheSupremeSaint) February 12, 2018
As you can imagine, these hoodies raised some eyebrows, especially after the tone-deaf Dodge commercial. See some of the reactions below:
— ™ (@UnoCincoUno) February 12, 2018
I can’t wait to see upper class teenage white kids at the mall rocking their MLK Supreme hoodies. pic.twitter.com/GCQRYQsm24
— Gabe Duverge (@GabeDuverge) February 12, 2018
this got approved tho? 🤢🤮
— datkidpatrick (@datkidpatrick) February 13, 2018
i can’t tell if this supreme hoodie is better or worse than the dodge commercial pic.twitter.com/pYrqJn5Gjj
— denmark finessey (@MelvinBackman) February 12, 2018
Reportedly, Dr. King’s estate approved Supreme’s use of his image. Just as a reminder, Intellectual Properties Management, Inc. is the “exclusive licensor” of the estate of King — not his family. Therefore, whenever you see Dr. King in media, just know the money is not going to his family or the communities he fought for, it goes to Intellectual Properties Management, Inc. (via: NewsOne.com)
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