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Don Jackson, founder of the Stellar Awards and chairman of Central City Productions told Billboard that he is, “excited about the announcement” of his Stellar TV cable network,” projected to launch later this year.  Stellar TV will be dedicated to broadcasting gospel music entertainment, and faith-based programming.

32nd Annual Stellar Gospel Music Awards - Show

Source: Earl Gibson III / Getty

Although the Stellar Awards ceremony has come a long way since 1970 and is now known as “The Grammy’s of Gospel,” Jackson admits he still has difficulty convincing major broadcast stations to air the show.

But that hasn’t stopped him from finding smart ways to attract more people.

Jackson said, “This year, we are purposely airing [the awards] over Easter weekend, the biggest faith-based holiday in the country to attract an even larger audience.” Adding a new channel could be an innovative way to give artists another useful outlet to promote their music and share inspiration with a broader audience base.



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