Live Nation is allowing artists to make the decision on whether fans attending shows at their venues will be required to be fully vaccinated in order to gain entry.
This decision was revealed in a document obtained by Variety that was signed by Live Nation CEO Michael Rapino. The document states, “Our teams have worked together to put new processes in place so that artists doing shows with Live Nation in the U.S. can require all attendees and staff to be fully vaccinated or show a negative test result for entry, where permitted by law. We believe this is a great model, and we have already implemented this successfully at many major shows including Lollapalooza. We know people are eager to return to live events and we hope these measures encourage even more people to get vaccinated. That is the number one thing anyone can do to take care of those around them and we are encouraging as many shows as possible to adopt this model.”
Additionally, Live Nation will require all of their employees in the United States to be fully vaccinated by October 4 in order “…to enter one of our events, venues or offices – with limited exceptions as may be required by law.”
The document concludes, “Our business and our industry is about uniting people and vaccines are one of the greatest tools for making sure that everyone can continue to enjoy live music together. We’ve gone through a lot this past year and it’s remarkable to see how far we’ve come.”