INGLEWOOD, CALIFORNIA - FEBRUARY 13: Snoop Dogg performs during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California.

Snoop Dogg is ready to take the breakfast business by storm with the launch of his newest product.

The rapper-entrepreneur is launching a cereal called “Snoop Loopz” which will be coming soon to a breakfast table near you. The whole grain cereal is comparable Kellogg’s Fruit Loops but with marshmallows.

Master P unveiled the collab on Instagram with an animated photo of the cereal box writing, “Broadus Foods introduces the best tasting cereal in the game.”

The rap mogul added excitedly, “@snoopdogg we’re taking over the grocery stores. The more we make the more we give. #GODisgood #familybusiness Berry delicious Fo Shizzle! You won’t have to go on a treasure hunt looking for marshmallows in Snoop Loopz we have more!


Snoop Dogg (born Calvin Broadus) is the founder of Broadus Foods while Master P (born Percy Miller) serves as the brand’s chief executive officer.

Broadus Foods, which houses the “Momma Snoop” brand, already has a host of breakfast items including syrup, pancake mix, grits, and oatmeal according to the website.

The launch date for “Snoop Loopz” has not yet been announced.

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