Cookie Brand Delivering Break-Up Cookie Boxes
The month of love is here; Valentine’s Day is approaching. Insomnia Cookies is flipping the script on the season of love. The company is offering a limited edition 12-pack of cookies for Valentine’s Day season featuring break-up messages.
“Has your current fling crumbled? Let us bake up your breakup,” they stated on their website.
Those interested can snag an order of these cookies on their website called “It’s Not Me, It’s You.” You can choose the 12 cookies you want to give your soon-to-be ex and they’ll include a handwritten break-up note inside of the box.
Don’t even think about getting too personal with the note. There are only four options to choose from. These include, “It’s not me, it’s you,” “You’re sweet, but not my flavor,” “I have the hots for your roommate,” and “We’re done. Have a nice life.”
Those interested in sending a break-up box of cookies can purchase them online through Sunday, Feb. 18.
Insomnia Cookies shared on social media writing, “Even cookies understand the need for a clean break. enjoy the bittersweet taste of moving on while our cookies convey the timeless message: ‘It’s not me – it’s you.’ because sometimes, crumbs are all that’s left.”
People shared their reactions in the comments of the post, expressing their excitement and shock. “This is iconic, shoutout to your marketing team,” someone wrote. Another person said, “Getting this as a genuine breakup gift is insane [skull emoji].”
Insomnia Cookies has over 225 locations nationwide. Most of which you can find near a college campus. See if there is a location near you by checking their list here.
The Pennsylvania-based late-night cookie delivery brand started when founder Seth Berkowitz wanted a sweet and warm treat delivered to his dorm at the University of Pennsylvania in 2003. Berkowitz then opened its first store in Syracuse, New York in 2006, and the brand took off.