Cookie Brand Delivering Break-Up Cookie Boxes

Broken heart, breakup, separation, divorce, significant other concept. Two halves of one heart on pink background.

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The month of love is here; Valentine’s Day is approaching. Insomnia Cookies is flipping the script on the season of love. The company is offering a limited edition 12-pack of cookies for Valentine’s Day season featuring break-up messages.

"Has your current fling crumbled? Let us bake up your breakup," they stated on their website.

Those interested can snag an order of these cookies on their website called "It’s Not Me, It’s You." You can choose the 12 cookies you want to give your soon-to-be ex and they’ll include a handwritten break-up note inside of the box.

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Don’t even think about getting too personal with the note. There are only four options to choose from. These include, "It’s not me, it’s you," "You’re sweet, but not my flavor," "I have the hots for your roommate," and "We’re done. Have a nice life."

Those interested in sending a break-up box of cookies can purchase them online through Sunday, Feb. 18.

Insomnia Cookies shared on social media writing, "Even cookies understand the need for a clean break. enjoy the bittersweet taste of moving on while our cookies convey the timeless message: 'It’s not me - it’s you.' because sometimes, crumbs are all that’s left."

People shared their reactions in the comments of the post, expressing their excitement and shock. "This is iconic, shoutout to your marketing team," someone wrote. Another person said, "Getting this as a genuine breakup gift is insane [skull emoji]."

Insomnia Cookies has over 225 locations nationwide. Most of which you can find near a college campus. See if there is a location near you by checking their list here.

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The Pennsylvania-based late-night cookie delivery brand started when founder Seth Berkowitz wanted a sweet and warm treat delivered to his dorm at the University of Pennsylvania in 2003. Berkowitz then opened its first store in Syracuse, New York in 2006, and the brand took off.

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Kayla MorganWriter

Kayla is the midday host on Detroit’s 105.1 The Bounce. She started her career in radio back in 2016 as an intern at another Detroit station and worked her way here. She's made stops in Knoxville, TN, Omaha, Ne and other places before returning to Detroit. She’s done almost everything in radio from promotions to web, creating content on social media, you name it. She’s a true Michigander, born and raised. So, you can catch her camping or vacationing up north to exploring the downtown Detroit or maybe even catching a sports game. During her free time, Kayla enjoys watching movies, roller-skating, crafting, and music festivals. She and her husband together dip into many of the great things Michigan has to offer. Together they also like to travel. A few hobbies of hers include wine and beer tastings, crafting, hiking, roller skating, movies, home improvement projects, gardening, and festivals. She’s always looking to take on more local events happening in the community. She loves connecting with the community. When writing, Kayla covers topics including lifestyle, pop culture, trending stories, hacks, and urban culture.