PetSmart Celebrates New Program By Covering Your Bad Tattoo

PetSmart is celebrating the launch of its new loyalty program by covering your bad tattoo. Pet parents ready to show their loyalty to their companion can apply to replace a tattoo they regret with one of their pet, courtesy of PetSmart.

"Tattoos are the ultimate form of loyalty, but we know that sometimes the thing you thought you'd want to commemorate forever turns out to be…not so forever. So, we're turning regrets into pets because we know you'll never regret a reminder of your pets' unconditional love," said Bradley Breuer, vice president of loyalty and CRM at PetSmart.

Many factors can contribute to a bad tattoo. This can be the execution, a bad concept, or unfortunately being a part of a reality TV show involving terrible tattoos, like A&E's "Bad Ink" and MTV's "How Far Is Too Far?".

According to a national survey by Advanced Dermatology in Illinois, tattoo regret builds over time. Six months to a year after getting one, 15% of those asked said they regret getting body art. After two years, that number jumps to 51%. The survey also showed that 23% plan to get tattoos removed in the future and 59% plan to have one removed.

PetSmart is celebrating the launch of the new Treats Rewards loyalty program with the ultimate form of loyalty with tattoos. There are three ways all loyal pet parents can participate, now through April 30, 2024.

One way is to share a photo and story of a regretted tattoo and the pet that will inspire the cover-up tattoo at PetSmartTattooRedo.com. Winners of the tattoo cover-up contest will receive a consultation with Alium Tattoo Studio, plus the cost of travel to Los Angeles and accommodations for their session with one of Alium's tattoo artists.

Another way to participate is to upload a photo of existing pet tattoos at PetSmartTattooRedo.com to be awarded VIPP status in the Treats Rewards program and to see pet tattoo pictures.

Lastly, download the PetSmart app for a tattoo-themed photo frame to use and celebrate their love and loyalty to their pets.

"PetSmart's new Treats Rewards program is designed to make life with pets even more rewarding. With more than 67 million loyalty members, the upgraded program will give pet parents more rewards than ever before," said the company. The new free-to-join program includes new tiers for members that offer more ways to earn based on how much they spend, more personalized perks and offers, special benefits like salon and Doggie Day Camp rewards, and more rewards for giving back to charities.

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