Campbell’s Grilled Cheese and Tomato Soup Is Hitting Shelves
Campbell’s is celebrating their “iconic” Tomato Soup infused with the flavors of a grilled cheese sandwich. The brand is releasing its first-ever, limited-edition flavor of Campbell’s Grilled Cheese and Tomato Soup.
“Grilled cheese and tomato soup has always been perfect together. It is a classic pairing for all generations, and it has drawn increasing fandom in recent years,” Vice President of Soup and Broth at Campbell’s Gary Mazur said in a news release.
According to Campbell’s, the soup can be altered to suit the tastes of consumers who strongly prefer tomato to cheese, or vice versa. “The soup can be prepared with water for a more robust tomato taste, or with milk for a delightfully cheesier flavor,” the company suggested.
Some people took to Campbell’s Instagram post to share their thoughts on the soup release. “I’m still dipping a grilled cheese in it,” one person wrote. Another said they would “eat it straight from the can.” Naturally, there were some critics in the comments too. “Nobody wants to slurp a sandwich,” someone said. Another person added that this soup combination would be “a swing and a miss.”
The brand has tried plenty of flavor and packaging combinations, such as Philly-style cheesesteak, Scotch Broth, and others. In 2013, Keurig and Campbell’s Soup Company joined forces to develop a line of snack-size soups that could be heated using Keurig brewers. According to Daily Meal, environmental concerns over single-use K-Cups have become an issue. Consumers also found them less filling than a regular can of Campbell’s soup, more expensive, and out of place in both the soup aisle and the coffee aisle of the grocery store. But who would want to make soup in their coffee makers anyway?
In addition to the release of the soup, Campbell’s just announced a sweepstakes, just ahead of National Grilled Cheese Day. The company is giving away a free two-pack of the new flavor. No purchase is required and all you have to do is enter before March 20.
The new Campbell’s limited-edition soup will be hitting select store shelves soon.
